What is personal brand photography?


If you are a small business owner, entrepreneur, or freelancer, you likely represent your business. Your personal brand helps convey exactly who you are, and what you do to the world (and potential customers). Your social media channels, website, blog, printed marketing materials, logo, and a number of other mediums all help to establish and support your personal brand.

Photography is the most efficient way to communicate with your audience, and can be used on a number of platforms. With so much information readily available at our fingertips, it's easy to pass by content that doesn't immediately catch our eye or engage us—no matter how relevant it is to our interests. Photography has the power to help tell your story, establish trust in both you and your work, separate you from the crowd, and connect with your community.

Your personal brand photography should cover whichever subject matter is relevant to you and your work. Your photos may be focused on you—with a headshot, a photo of you working with clients, and/or a portrait of you in your work environment. It could show products you make, services you offer, or events you take part in. You could also show a glimpse into your personal life, or illustrate some of your values with documentary style photos—maybe on a hike, or volunteering at a local organization.

One of my favorite things about being a photographer is meeting a wide variety of people, all with such unique and amazing stories. Let's tell yours!